KCL  |  Corporate Identity 

Client : KCL

Services : Research & Analysis, Corporate Brand Strategy, Corporate Naming, Slogan, Corporate Identity, BX Materials, Visual Style Guideline, Design Specifications 

Creator : Seung-Beom Kim, Heung-ki Kim, Hyung-Soo Kim, Kyuri Park, Seonah Ahn, Dong-Hoon Hur

Year : 2010

KCI's new CI is expressed in English as an initial word mark and slogan that implies the value of R&D for usability testing, and its strong arrow-shaped word mark design strengthens its identity as an international authorized testing agency and gives trust to customers.